Fraunhofer IAOEvery important business decision ultimately involves people. Whether developing new products, improving customer experiences, introducing AI, or planning future services, organizations need to understand how customers, employees, experts, and other stakeholders think, make decisions, and interact.
Our Vision Digital Humans
AI-based representations of customers, employees, experts, and other stakeholders that help organizations understand human behavior, evaluate future ideas, improve services, and create more human-centered experiences before implementation.
Our approach combines three complementary capabilities
AI Personas: Understand stakeholder groups
Mindset Twins: Simulate individual behavior using Human Digital Twins
AI Avatars: Interact naturally wit AI-Personas and Mindset Twins
Your Benefits
Our approaches are practical and scientifically validated. For example, our Mindset Twin approach has achieved a ~78% match between the responses of the original person and the twin in market research surveys. The Digital Humans we’ve developed thus provide, for example, a scalable foundation for AI-driven innovation and market research.
Applications Across Industries
Digital Humans support a wide range of business functions, including market and customer research, innovation, product strategy, decision support, and knowledge transfer. Explore how Digital Humans are opening new possibilities across manufacturing, aviation, healthcare, mobility, museums, public services, and other emerging domains.