Aviation

Understanding people. Simulating decisions. Transforming aviation.

Aviation is entering the era of Digital Humans 

Digital twins of physical assets and processes are already helping the aviation industry better understand aircraft, airport infrastructure, operations and passenger flows. Yet the people at the center of this ecosystem remain much harder to model, including how passengers and employees experience situations, make decisions and respond to change. Digital Humans bring this human layer into the simulation: They can enable aviation organizations to understand passenger and employee perspectives, anticipate responses to new service concepts and operational scenarios, and create more personalized and natural interactions across the passenger journey..

One framework. Three complementary capabilities.

Digital Humans combine AI Personas, Human Digital Twins, and AI Avatars to create a coherent framework for understanding people, simulating behavior, and enabling natural interaction.

UNDERSTAND
 
SIMULATE
 
INTERACT

AI Personas

 

Human Digital Twins

 

AI Avatars

Represent passenger and employee segments to explore needs, expectations, and journey patterns.   Model individual preferences, experiences, and decision patterns to simulate responses to aviation scenarios.   Enable natural, multilingual interaction with passengers and employees across physical and digital touchpoints.
in Aviation   in Aviation   in Aviation
  • Passenger Personas
  • Crew & Employee Personas
  • Accessibility & Special Needs Personas 
 
  • Passenger Mindset Twins
  • Crew & Ground Staff Twins
  • Expert & Knowledge Twins 
 
  • Passenger Service Avatars
  • Training & Crew Avatars
  • Expert & Knowledge Avatars 
Enables   Enables   Enables
  • Passenger & market research
  • Journey & service design
  • Early concept exploration 
 
  • Market research & customer simulation
  • What if & scenario simulation
  • Concept & service evaluation 
 
  • Natural multilingual interaction
  • 24/7 passenger & employee support
  • Training & knowledge transfer 

Applications across the aviation ecosystem

  • Airports: Passenger journeys, terminal experience, wayfinding, accessibility, waiting experience, digital services.
  • Airlines: Passenger experience, cabin service, loyalty, personalization, disruption communication.
  • Cabin & Interiors: Cabin concepts, passenger comfort, accessibility, crew passenger interaction.
  • Operations & Ground Handling: Ground processes, handovers, disruption scenarios, workforce support, turnaround.
  • Training & Knowledge: Staff training, passenger scenarios, onboarding, expert knowledge transfer.
  • Retail, Lounges & Non Aero: Dwell time, passenger preferences, lounges, retail, F&B, personalized services.

Value for aviation partners

  • Reduce research cost and time
    Reuse passenger and employee models across studies and reduce repeated recruitment.
  • Reduce risk before implementation
    Evaluate terminal, cabin, and service concepts before costly pilots or rollout.
  • Improve passenger experience
    Identify friction points to improve service quality, accessibility, and passenger satisfaction.
  • Strengthen non aeronautical performance
    Explore how passenger preferences, waiting experience, and dwell time affect retail, F&B, lounges, and other commercial services.
  • Improve disruption readiness and training
    Simulate disruptions and passenger interactions before they occur in live operations.

Selected research, studies, and demonstrators

Our Digital Humans approach builds on research and applied work across AI Personas, Human Digital Twins, AI Avatars, and human-centered evaluation.

Learn more about Digital Humans

Become an early application partner

We are currently identifying a small number of forward-looking aviation organizations to help shape the first industrial applications of Digital Humans.